Alexander Taylor

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Alexander Taylor

☂ London

✉ a@alexandertaylor.org

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[data, set]



‘[data, set]’ showcases a speculative home automation system in which the smells, lighting conditions, audio and visuals within the environment are controlled by an AI-powered system which monitors visitors to the space in real time. Deceptively alluring from the outside, visitors to the space are bombarded with a random, hollow assortment of media that has been grotesquely over-engineered to create an overstimulating, surface-driven experience.


The piece tracks the emotional responses of guests — as well as how long they stay inside the room — to gage which combinations of media are most effective at capturing and maintaining their attention; as a result, the space is constantly optimising itself to present the most engaging version of itself to those inside.